Disney, Paramount, Sony, Twentieth Century Fox, Warner Bros., and Viacom—have filed a lawsuit against RealNetworks. Real Networks recently designed software that gives consumers the technology to create a backup copy of any DVD. The software was put on hold before the courts came to a decision, but they found evidence to support that Real Networks software was actually a way of preventing illegal copywrights of DVDs. Whether this is truth or just a very good lawyer's arguement is debatable.
Back in 1998, a legislative effort was successfull for Movie Making Companies leading to the passage of the Digital Millennium Copyright Act (DMCA), making the production or distribution of any device, technology, or service that went around copy protection technologies a criminal activity.
One example that I remember in particular was a commercial that came out a few years ago. This commercial pertained to illegally copying and downloading digital music, but it's along the same lines of the topic at hand. The commercial included a bunch of famous singers and performers including Madonna all stuffed into an outdoor telephone booth. The point of the commercial was to show how their talent was being abused and taken advantage of when people illegally download music. Advertisements such as this one, do catch people's attention because of all the celebrities in them. However, how much sympathy does the average person have for celebrities like Madonna? It makes you wonder how effective these commercials actually are.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment