I don't personally pay attention to google sponsored ads, I guess the reason is because they are sponsored. I feel like I can get better information from the order to the websites given to me through the google search. I don't have as much faith in the ads because in my head, they paid to be there...with the search it just happens naturally. Now that I have read about google sponsored ads, I see that my "default" interpretation is completely incorrect. It may be completely incorrect logic, but it is the way my head sorted it out.
I think google sponsored ads are great. They are pointing you in the direction of the most popular businesses. These businesses are popular because they probably do their job well! Therefore, it is a useful and efficient tool. If you are looking for something to get done, they are simply suggesting people who can do it, and who most likely, do it well!
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